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InnovationOakland
 Weighing
the pros and cons of Chapter 11
Assistant Professor of Finance Rajeev Singhal makes a simple comparison.
Companies, like people, sometimes get sick.
 Business,
communities, and the social contract
What is the role of corporations in our society beyond making money and
maximizing profits for their shareholders? Oakland University Professor of
Management Don Mayer and co-author Anita Cava of the University of Miami
School of Business take on a small slice of that big pie in Integrative
Social Contracts Theory and Urban Prosperity Initiatives, a paper accepted
for publication in the Journal of Business Ethics.
 A
new strategy for surfing the Web
In a highly sophisticated and technologically advanced manner, Vijayan Sugumaran
is toiling to make surfing the Web more efficient. The Oakland University
associate professor of management information systems is looking at ways to
personalize Worldwide Web searches to make them more effective. Using
third-party software, Web surfers can enter information about themselves that
allows a search engine to cater to their individual preferences.
Scheduling
software improves hospital staffing
Many hospitals are just a blip or two on the cardiac monitor away from life
support. Squeezed on one side by competitive health insurance companies and on
the other side by an aging population more and more in need of their services,
health care providers are caught in the middle.
Measuring
the return on marketing
Mukesh Bhargava is a toolmaker. The Oakland University associate professor of
marketing labors with innovative research and strategic thinking. And his work
may well transform the discipline. Bhargava said that business functions such as
production, engineering and research and development have all come under the gun
as companies seek to become leaner.
Labor market
effects unemployment insurance tax
Following the money is a timeworn method for arriving at the truth. Oakland
University professor of economics Kevin Murphy’s research suggests that
employers need to think about just that when dealing with the Unemployment
Insurance tax. 
Getting more for your money from government organizations
In today’s economy, every dollar counts. This is especially true for the
billions of dollars spent by our country’s public agencies, including those
at the federal, state and local levels.
Oakland University Professor Joseph Schiele has unveiled new ways for
government organizations to spend public funds, improving the quality of
goods and services purchased and saving both time and money.
Are you vulnerable to a short seller attack?
SBA professors
J. Austin Murphy,
Joe Callaghan and
Mohinder Parkash have pulled aside the curtain on a growing but little
understood phenomenon called short selling that can quickly — and often
mysteriously — devalue your stocks. A
must-read before you make your next investment
Greatest returns on online investing communities
More and more, the world relies on the Internet
as its primary source of information. We head there for news reports, stock
quotes, research and, increasingly, to share in online communities,
connecting with others who share our interests. For the average stock
holder, virtual investing-related communities (VICs) such as Motley Fool,
Yahoo and the Silicon Investor can provide a wealth of potentially valuable
insights, tips and analyses, covering everything from mutual funds to
thoughts on which energy firms will yield the highest profits.
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